TRUE BEAUTY IS INSIDE OF YOU...

We'll Take Care of the Rest

A 30-year legacy, reborn. idonia™ returns this October — bold, elevated, and unapologetically you. Powered by real ingredients, real culture, and real women.

Radiance has a new name, and she’s just getting started!

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Tamara L., Atlanta, GA

"I’ve been using Idonia’s Skin Cream since I was a teenager, and now at 26, it’s still my go-to. It’s the only product that consistently keeps my skin smooth, hydrated, and glowing. I still get compliments all the time. It’s been part of my routine for nearly a decade, and I wouldn’t trust anything else."

Rated by over1,000 Idonia Customers since opening.

Let’s Create Beauty, Together

Whether you're a visionary esthetician, a beauty-forward influencer, a bold investor, or a celebrity with a passion for self-care — we’re building something timeless, and we’d love for you to be part of it. Let's reimagine what beauty can be, together.

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